Danish radio station, Radio Mojn, has exceeded revenue targets for the second year in a row, using NRS Media’s new advertiser acquisition solution for radio, Image Plus™. This consecutive success is amplified by the deflated economy and a smaller sales team in the second year of the solution.
Radio Mojn was launched in 1989, in Sonderjyllands, Denmark, and is the leading station in the region, covering most of South Jutland.

After implementing the Image Plus™ solution last year and seeing the results, with the economy deflating and the possibility of increased advertiser attrition, it was an easy decision to partner with NRS Media once again.

They again ran the Image Plus™ solution, which focuses on new advertiser acquisition, creating new clients from previously unexplored avenues – a real boon in tough times.

A Proactive Team...

The sales team at Radio Mojn were motivated from the start. They had already worked with the Image Plus™ solution and knew it would make their lives easier by increasing their pre-booked advertising.

In fact, they not only managed to secure pre-booked revenue, they achieved 133 per cent of their previous year’s revenue.

It’s not Luck

The station adopted NRS Media’s policy of face-to-face monthly visits to advertisers, which ensures clients receive the best possible service.

Implementing this service guarantee helps retain advertisers and provides a forum for the sales team to better understand their clients’ businesses. It also creates increased opportunities to upsell them on other projects.

Radio Mojn Station Manager Claus Nielsen commented, “Image Plus™ was very successful – we achieved our goals and it was a great moral boost for the sales team.

It has become a key part of our revenue and it gives our sales team more time to focus on building new revenue.”