A local radio station in Barcelona was struggling to secure advertisers in the current economic climate. Advertisers were fearful of the impact of the recession and the sales team was apprehensive about their ability to sign clients in such a challenging environment.

NRS Media recommended the Image Plus™ revenue solution which has been successfully used in many markets worldwide.

Within one week, the sales team exceeded their expectations and exceeded more than 735,020€ in revenue.

Crucial to the success of the campaign was the training that both the sales team and management received from NRS Media. The sales team developed the ability to conduct an efficient selling strategy based on individual customer needs analysis which is particularly important during tough economic times.