Primedia is a leading South African media group. The group has an established portfolio of businesses that principally cover advertising and content sectors of the media industry. These businesses have leading positions in the markets in which they operate.

Primedia Broadcasting boasts four premium radio brands which span two of the biggest and most influential markets in the country and cover about 13.5 million people.

The ImagePlus™ program has been incredibly successful in both markets since our partnership began in 2005, with a further three-year partnership introducing the PrimeTime Plus™ program to compliment the ImagePlus™ program.